This college wide receiver is taking the use of his name, image, and likeness (NIL) to greater heights. Jordan Addison just inked a deal with United Airlines.

According to ESPN, Addison will participate in digital media content and an engagement campaign that points out new point-to-point routes now available by the airline.

While the details of the numbers behind the deal are not yet available, Addison has become quite the household name after he won the Biletnikoff Award for the nation’s best receiver in the same season that he transferred from the University of Pittsburgh to the University of Southern California (USC).

“College football fans love following their team on the road and this year we’re making it easier than ever,” said Michael Weeks, managing director of domestic schedule development and publication at United in a statement. “We’re flying nonstop to some of the most historic football towns in the country, including South Bend, Columbus, and Baton Rouge, and also significantly expanding our service on the west coast to help more Pac-12 fans travel to cheer on their teams.”

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Pitt

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