New phones with an array of innovative features are released each year like clockwork. In the age of the rapid rise of technology, Kendrick Lamar wants to take things back to simpler times.

Pulitzer prize winner, Kendrick Lamar, and Dave Free — a longtime partner at Top Dawg Entertainment — announced the launch of pgLang , a creative service company. Kendrick took to his Instagram to give the world a first look at the new company. View this post on Instagram pg-lang.com A post shared by Kendrick Lamar (@kendricklamar) on Mar 5, 2020 at 10:04am PST The company’s website describes the new endeavor as “multilingual” and further goes on to explain its mission: pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts — because sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious. Putting round pegs through square holes is not a process, but we embrace the idea of anarchy and challenges that make us...