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REI Co-Op Launches Initiative To Help Founders Of Color Enter The Billion-Dollar Outdoor Industry

If you’re a founder in the outdoor industry, this initiative is for you! According to PR Newswire, REI Co-op has launched Path Ahead Ventures, including $30 million in 300 founders of color to start and scale their outdoor industry businesses. “Path Ahead Ventures is an opportunity to collaborate with founders of color to create an outdoor industry where economic opportunity, success, and influence reflect the true diversity of people who love, protect and share life outside,” said Susan Viscon, REI senior vice president of corporate development and investment, in an official press release. “Partnering with founders to grow their businesses faster will also provide the opportunity for their innovations, perspectives, and ideas to influence the broader industry.” After months of discussion with hundreds of founders, investors and industry and community leaders to better understand their current challenges, Path Ahead Ventures was born. “Through Path Ahead Ventures, we are taking a...

Shanique Yates

Oct 28, 2021