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LVMH Sells Streetwear Brand Off-White, Founded By The Late Virgil Abloh In 2012, To Bluestar Alliance

Louis Vuitton Moët Hennessy (LVMH) has sold Off-White LLC to brand management company Bluestar Alliance, marking a significant transition for the luxury fashion brand Virgil Abloh founded in 2012. Women’s Wear Daily reported that while the financial terms of the deal remain undisclosed, Bluestar CEO Joey Gabbay emphasized the company’s commitment to honoring Abloh’s legacy, fostering innovation, and embracing diversity. “Virgil was a creative pioneer who had a profound impact on the global fashion industry and creative community,” said Gabbay. “Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh.” Originally called “PYREX VISION” in 2012, Off-White — Abloh’s first official fashion venture — launched in 2013 and quickly became known for its unique blend of influences and signature designs. The brand was shortlisted for the LVMH Prize in 2015. Abloh died of cancer at the age of 41 in 2021. When the deal...

Oct 1, 2024

Virgil Abloh's Final Collab With Mercedes-Benz Has Been Unveiled, Features Exclusive Maybach And Clothing Line

The latest and final collaboration from Mercedes-Benz and Virgil Abloh is here. In a press release, the company unveiled an exclusive edition of Maybach’s S 680 sedan designed by the late fashion designer. The Mercedes-Maybach S-Class design features a two-tone color scheme, luxurious fashion accessories, the Mercedes-Maybach and Virgil Abloh logos, and more. View this post on Instagram A post shared by Mercedes-Benz (@mercedesbenz) The limited-edition Maybach is Abloh’s third piece of work with the luxury car brand. The first was Project Geländewagen, and the second was the monolithic Project Maybach electric show car, as previously reported by AfroTech. The latter project was under Abloh and his brand Off-White’s partnership to continue innovating the future of Mercedes, which was established prior to his passing. According to the press release, only 150 units of the car, which was designed in partnership with Mercedes-Benz Group AG Chief Design Officer Gorden Wagener in 2021,...

Apr 5, 2022

A Look At The Life, Career And Accomplishments Of Virgil Abloh

When Moët Hennessy Louis Vuitton, Louis Vuitton, and Off-White announced that Virgil Abloh passed away on Nov. 28, 2021, the world was in shock. Few (if any) knew that the acclaimed fashion designer was suffering from a rare form of cancer known as cardiac angiosarcoma. But according to CNN, Kanye West — his longtime friend and collaborator — honored his friend in his weekly Sunday Service when news of Abloh’s death hit the wires. Kanye West dedicates his latest Sunday Service to the memory of Virgil Abloh 🕊 pic.twitter.com/WS91D3JQ01 — digitalfeedmedia (@digitalfeedtv) November 29, 2021 “West’s ensemble choir sang a moving rendition of Adele’s “Easy on Me,” the single off her latest album, “30,” in his honor,” reported the outlet. “The message, “IN LOVING MEMORY OF VIRGIL ABLOH, THE CREATIVE DIRECTOR OF DONDA,” appeared on the screen during a live stream of the service.” In his lifetime, he was a boundary-breaking fashion designer who also wasn’t afraid to court controversy. His...

Virgil Abloh Is Getting 'A Seat At The Table' Through LVMH's Majority Stake In Off-White™

Moët Hennessy Louis Vuitton (LVMH) is giving Virgil Abloh’s Off-White™ brand the ultimate co-sign to forge one of the most powerful partnerships in the fashion world. According to a press release, LVMH has announced that the conglomerate has acquired a majority stake of 60 percent in Off-White™ — Abloh’s popular luxury streetwear brand he founded in 2013. Together, the two will expand new and existing brands beyond the fashion umbrella. The acquisition deal has the potential to make Abloh the most powerful Black executive at the world’s most powerful luxury goods group. The New York Times reports that Abloh’s new leadership role will include working across various categories such as wine and spirits — Krug, Dom Pérignon and Hennessy, among 30 brands); hospitality (over 50 hotels); smashing silos and bringing in more diverse voices to a variety of brands. “I’m getting a seat at the table,” Abloh told the outlet in a Zoom interview. “The idea is to develop a trajectory I wish I had...

Jul 20, 2021