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Pusha T Reponds To Claim Estimating His Diss Track Gave Arby's $8.2M In Advertising Exposure Via Twitter

When it’s your time, it’s your time. As previously reported by AfroTech, Pusha T’s feud with fast-food company McDonald’s first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. According to Rolling Stone, the rapper said he received a one-time fee but no royalties. Then, he went off on the chain when Arby’s aired its commercial “Spicy Fish Diss,” on March 21. While it was for marketing purposes, shots were fired and now it’s being speculated that it could have brought success for the restaurant. On March 22, Complex reported, the track “netted the roast beef giant more than $8 million equivalent in advertising exposure.” The estimate was brought to the public’s attention by business analyst Darren Rovell, who noted that per Apex Marketing, “Spicy Fish Diss” brought in “equivalent advertising exposure” of an estimated $8,203,272. Value to Arby’s through 7pm ET: $8,203,272 in equivalent...

Mar 23, 2022