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College QB Shedeur Sanders Retains Top Spot For NIL Earners In 2024 With An Estimated $5.1M Valuation

College football quarterback Shedeur Sanders still remains at the top of name, image, and likeness (NIL) earners. As AFROTECH™ previously reported, Shedeur was listed at the top of the 2023 college football season, with an approximate $3.8 million valuation. This was also the highest NIL valuation at the time. In 2024, not much has changed. Shedeur — who now plays for the University of Colorado and is being led by his father and head coach Deion Sanders — has a NIL valuation that has soared to an estimated $5.1 million , according to the latest data from On3. He is joined by his teammate, Travis Hunter, who is ranked third with an estimated $3.1 million valuation. View this post on Instagram A post shared by On3 NIL (@on3nil) Signing To Nike The news follows just weeks after Shedeur made history as the first college football player to sign an NIL deal with Nike. His presence within the athletic apparel giant is now a family affair, as his father is also signed to a deal with the...

Sep 19, 2024

Michael Jordan's Daughter Jasmine Jordan Says NIL Deals Could've Made Her Father 'Trillions'

Ever since the National Collegiate Athletic Association (NCAA) made changes to its name, image, and likeness (NIL) policy, student-athletes have landed life-changing deals. The updates have not only transformed things for the youth but also for sports professionals such as Jasmine Jordan.

Mar 13, 2023

Colin Kaepernick Claims Nike's Value Increased By $6B Thanks To His Likeness Following His Kneeling Protest

Colin Kaepernick is on a mission to get the NFL to give him another shot since he was last on the field in January 2017. While the former San Francisco 49ers player is currently adamant on the decision of wanting to have another go at professional football, he’s also made a comeback with receipts proving his impact on the league. When recalling the aftermath of taking a knee during the national anthem in 2016, Kaepernick shared with the “I Am Athlete” hosts that Nike greatly benefitted from his likeness — specifically in a big payout — The Jasmine Brand reports. “When I first took a knee, my jersey went to number one,” he said, according to The Jasmine Brand. “When I did the deal with Nike their value increased by $6 billion. So if, you’re talking about the business side, it shows beneficial. If you’re talking about the playing side, come in, let me compete, you can evaluate me from there.” He continued: “The NFL is supposed to be a meritocracy. Come in let me compete. If I’m not...

Apr 20, 2022