Colin Kaepernick Claims Nike's Value Increased By $6B Thanks To His Likeness Following His Kneeling Protest
Photo Credit: Slaven Vlasic

Colin Kaepernick Claims Nike's Value Increased By $6B Thanks To His Likeness Following His Kneeling Protest

Colin Kaepernick is on a mission to get the NFL to give him another shot since he was last on the field in January 2017. While the former San Francisco 49ers player is currently adamant on the decision of wanting to have another go at professional football, he’s also made a comeback with receipts proving his impact on the league.

When recalling the aftermath of taking a knee during the national anthem in 2016, Kaepernick shared with the “I Am Athlete” hosts that Nike greatly benefitted from his likeness — specifically in a big payout — The Jasmine Brand reports.

“When I first took a knee, my jersey went to number one,” he said, according to The Jasmine Brand. “When I did the deal with Nike their value increased by $6 billion. So if, you’re talking about the business side, it shows beneficial. If you’re talking about the playing side, come in, let me compete, you can evaluate me from there.”

He continued: “The NFL is supposed to be a meritocracy. Come in let me compete. If I’m not good enough, get rid of me. But let me come in and show you.”

Kaepernick’s method of pointing out examples of the past could be to show how he has been an asset to the NFL and could continue to be a “no distractions team player.”

“My coach Jim Harbaugh spoke to it. My coach Chip Kelly spoke to it and said I made the locker room better,” he said. “I came in, I prepared, I made the team better. That 2016 season, my last year, my teammates voted me the most courageous and inspirational player.”

He added: “So when you’re talking about the people that are actually in the building that has never come out that I’ve been a distraction. It’s never come out that I’ve been an issue from the people I played with.”

Colin Kaepernick's Ventures

Despite his current football hiatus, Kaepernick has still avidly used his voice off the field.

As previously reported by AfroTech, last month he joined Naomi Osaka’s skincare brand KINLÒ as an investor and board member to help advocate for the Black community’s skin health.

“Not only does KINLÒ produce compelling and sustainable personal care products, but it also calls attention to the ways that melanated skin-toned communities are often marginalized in research around sun care and often excluded from clinical studies on skin cancer,” he said in a statement. “I believe KINLÒ has the capacity to right this wrong.