As a prominent businessman and investor, Baron Davis’ latest partnership is on a mission to support those who look like him. The former NBA star has joined forces with Hennessy for its “Never Stop Never Settle Society” under the role of Board member.

Hennessy wants to fund the next generation of Black entrepreneurs. On March 29, the world’s best-selling cognac unveiled its “Never Stop Settle Society,” a comprehensive growth accelerator co-created with the Marcus Graham Project (MGP). The initiative was introduced in the new “Dear Destiny” commercial narrated by Hip-Hop legend Nas and produced by UNINTERRUPTED. The commercial aired during the 52nd NAACP Image Awards on BET with a spotlight placed on the legacy of Black Wall Street. “The ‘Never Stop Never Settle Society’ builds on Hennessy’s long-standing commitment to Black communities and ongoing mission to champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” said Jasmin Allen, Senior Vice President, Hennessy US, in an official press release. “We aim to expand on that legacy in the most impactful and meaningful ways by providing access to capital and resources to those demonstrating the ability to reshape Black communities through social...