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Jermaine Dupri's So So Def Label Starts New Business Venture With Music-Tech Company To Help The Next Generation Of Artists

Grammy award-winning producer and business mogul Jermaine Dupri finalized a deal allowing his label to develop a new crop of artists.

Michelle Burk

Feb 9, 2024

Happy Birthday Hip-Hop: How The Evolution Of The Culture Birthed Musical Tech Innovations

Aug. 11, 1973 will forever go down in history as the day that Hip-Hop was born–and it all started with a “back to school jam” at 1520 Sedgwick Avenue in the Bronx. With nothing but a pair of speakers, two turntables and a crate of banging records, founding father Clive Campbell — better known as DJ Kool Herc — helped create a historical moment that singlehandedly produced the culture-shifting genre the world has grown to love today. Credit: Public Domain Every year Hip-Hop fans gather round, both on and offline, to revel the genre’s history and teach kids today about where it all started. Even Google commemorated Hip-Hop’s holiday back in 2017 with a drawing that explained its origin story. The first-of-its-kind Doodle also featured a custom design by graffiti artist Cey Adams, plus interactive turntables for users to mix samples from some of Hip Hop’s most legendary tracks. They even had industry icon Fab 5 Freddy narrate the whole experience which you can view below. Hip-Hop has...

Njera Perkins

Aug 11, 2021