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As we’re living in the age of cryptocurrency, industries are keeping up with the wave, and UnitedMasters recently broke ground in the music industry. According to a press release, the Black-owned music distributer announced that its new partnership with Coinbase will allow artists to get paid in any cryptocurrency supported on the platform. The company is now one of the first to offer the service, Bloomberg reports. The goal of the partnership is to “empower independent artists by giving them transparency, equity and control over their earnings.” View this post on Instagram A post shared by UnitedMasters (@unitedmasters) “Working with Coinbase to give independent artists the ability to be paid in crypto is a natural next step for us, using technology to ensure that the economics of the music business favor the creators behind it,” UnitedMasters Founder and CEO Steve Stoute said in a press release. “As the financial sector continues to evolve and innovate, we’re committed to putting...
Despite the challenges surrounding 2020, hip hop artists on YouTube thrived more than ever. The popular video sharing platform attracted more than two billion viewers each month last year, and YouTube reported in a blog post that the hip hop genre stood out the most in 2020. Of the top three genres on the platform, which are hip hop, pop and rock, hip hop has been growing the fastest. “The year 2020 was hard, but that challenge didn’t stop the music,” YouTube’s Director of Black Music and Culture Tuma Basa said in the blog post. “And it didn’t stop fans from connecting and engaging with artists on YouTube, particularly in hip-hop.” To keep true to this, hip hop artists went even harder when they took over all 10 spots on YouTube’s top 10 most-viewed artists in the U.S. list last year. To no surprise, NBA YoungBoy aka YoungBoy Never Broke Again held it down at #1 again. Here’s YouTube’s top 10 most-viewed artists in the U.S. in 2020: NBA YoungBoy Lil Baby Juice WRLD Rod Wave Bad...
UnitedMasters , a Black-owned music distribution platform for independent artists, secured a $50 million investment led by Apple, VentureBeat reports. Apple leading this investment in UnitedMasters is rare, and this deal begins a new strategic partnership between the pair. UnitedMasters was founded in 2017 by former Sony Music executive Steve Stoute. The company is on a mission to democratize the music industry by developing a platform that allows emerging artist to earn money and distribute their music to other notable platforms like Apple Music and Spotify. What’s unique about UnitedMasters is that artists get to retain full ownership over their work. “Were changing an industry and giving an opportunity to independent artists,” Stoute told VentureBeat. “I’m not thinking about the Taylor Swift that exists that we all know and love. I’m thinking about the next young girl who plays a guitar and could write a song that wants to be Taylor Swift.” Stoute said he plans to use the Series...
The music industry is changing before our eyes in the age of digital distribution. The rapid transformation has created a new model by which the industry follows and introduced a slew of companies pushing a new agenda behind independence and ownership — one of which being global distribution company Vydia. According to Frank “Cheech” Polonia — Director of Creator Relations at Vydia — the company is an end-to-end music technology platform that provides labels and managers with the infrastructure and tools to power their business. Vydia’s place within the music business is to ultimately bridge the gap between music and tech. Polonia’s role at the company includes championing the brand as a valuable tool in managing digital footprints for various entities in the industry including independent artists, managers, management companies, and record labels. Polonia, a New York native who spent a decade serving as the Director of Standards and Practices at MTV, made the transition from music...
As TikTok receives bids from potential buyers like Microsoft and Oracle, it has announced its first music distribution deal with UnitedMasters. According to TechCrunch , the partnership will amplify TikTok’s ability to help music go viral. In addition, the deal will help indie artists distribute their music directly to music streaming services. “TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” said Ole Obermann, global head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.” In the past year, already released tracks like Princess Nokia’s “I Like Him,” K Camp’s “Renegade,” and Rasheeda’s “Marry Me” have all exploded thanks to the app users’ funny remakes and dances. However, emerging artists like BMW Kenny (the voice...