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Mercy Miller

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Master P’s Son, Mercy Miller, Inks NIL Deal With Black-Woman-Owned, Frozen Yogurt Company

Mercy Miller has successfully clinched a lucractive name, image, and likeness (NIL) deal. According to a press release, the high school basketball player and son of Master P is the newest brand ambassador for Sweetkiwi, a frozen yogurt company founded in 2020 by Ehime Eigbe. Miller’s selection was influenced by his role among the youth in the sports community and his shared focus areas of fitness and healthy living as a student athlete at Notre Dame High School in Sherman Oaks, CA. Together, both parties will work to influence the upcoming generation to choose healthier dessert alternatives. According to Bleacher Report and Slam, Miller has signed a $1.4 million deal. “I’m thrilled to partner with Sweetkiwi,” Miller said in a press release. “Their focus on health and flavor mirrors my lifestyle on and off the court. I’m eager to introduce these fantastic products and our shared values to a wider audience.” Sweetkiwi Founder and CEO Eigbe shared her enthusiasm about the deal in a...

Samantha Dorisca

Jan 30, 2024

Following His Son Hercy Miller's Historic Deal, Master P Says Mercy Miller's Up Next — 'He'll Probably [Land] The Biggest NIL Deal Ever"

Master P has served as the blueprint for what it means to create generational wealth, and his children are proof. View this post on Instagram A post shared by Master P (@masterp)  

Shanique Yates

Sep 27, 2022