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Kenyan Startup Wowzi Raises $3.2M To Land Social Media Influencers Campaigns

Kenyan-based startup Wowzi — created to transform social media users into brand influencers — has secured $3.2 million in its latest seed round. TechCrunch reports the round was led by Africa-focused venture capital firm 4DX Ventures. Participating investors were ​, Golden Palm Investments, LoftyInc Capital, Afropreneur Angels, and Future Africa. Andela co-founder Christina Sass, and former Andela executives Jessica Chervin, Justin Ziegler, as well as Johnny Falla, who is currently the chief development and growth officer at Wowzi, also participated. The new funds will spearhead operations in Ghana, Nigeria, and South Africa to fulfill the company’s goal to expand beyond their current scope of Kenya, Uganda, and Tanzania. “We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO Brian Mogeni said, according to TechCrunch. “We are also adding new product capabilities and features, as we continue to develop our...

Samantha Dorisca

Dec 15, 2021