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LeBron James Dons All His Championship Rings To Promote New Lobos 1707 Extra Anejo Tequila Bottle

LeBron James isn’t afraid to announce that he’s one of the GOATs — but this time, he did it to promote a new tequila bottle. In a press release announcement, it was revealed that the modern NBA legend rocked all of his championship rings — four of ’em! — to promote Lobos 1707 Tequila and Mezcal’s new Extra Añejo tequila bottle, which the champ is seen holding in the photo. “It’s all about the pack!! We here and we ain’t going nowhere!” he wrote in the caption, making reference to the name of the tequila ( lobos means “wolves” in Spanish, and wolves run in packs). “The new bottle, rolling onto shelves later this month, features an elongated, humanesque vessel adorned with the Lobos 1707 wolf logo now molded into the glass. Extra Añejo is the MVP and the crown jewel of the Lobos 1707 tequila portfolio,” reads the press release announcement. Lebron James is an investor in the Lobos 1707 brand, which is an independent spirits producer that blends heritage and innovation. Inspired by his...

CEO of Lobos 1707 Dia Simms is Building a 'Bigger Table' For a More Inclusive Spirits Industry

Every move corporate powerhouse Dia Simms makes is to create more opportunities for minorities and women. “Representation is sorely lacking, and I really believe it’s important that we make sure we repeat that over and over again — and change it. ” The former DeLeón executive was recently named the CEO of Lobos 1707, a luxe tequila and mezcal brand founded by Diego Osorio and backed by basketball star LeBron James. Simms’ inspiration for her journey began in East Elmhurst, Queens, where she had a front-row seat to Salt-N-Pepa who danced in a neighboring backyard. Witnessing this female duo grow into a global phenomenon subconsciously impacted her to see the power in culture and the almighty buying power of the Black community. Since then, Simms has served as the first president of Combs Enterprises and one of the few Black women to navigate the spirits world as an executive. So, how can Black women have a seat at the table? Simms suggests that “we build a bigger table.” Editorial...

Mar 23, 2021