After starting their mission in 2020, the BPC has recently garnered their first major partnership with Grammy award-winning singer-songwriter Maxwell. In early 2022, the neo-soul icon is kicking off his tour, “The Night Tour,” with R&B greats Joe and Anthony Hamilton.

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The majority of the BPC has worked with Maxwell before his upcoming concert, but the collective cultivated a cultural shift that drove him and his team to take a chance with the partnership.

“We have to just give all the respect in the world to Maxwell and his team for being the first one,” Guidry shared. “I can’t even say what that means to have a brand like that to be the first one to say ‘I give you guys my whole next album and my brand. You’re going to be the person that puts my brand in a box presented to the world coming out of the pandemic.’ But, it started with the culture and it’s being moved and progressed forward by the culture.”

With the BPC’s major partnership, the team hasn’t lost sight of wanting local venues and talent to also join in the ride of wins. The company will be working to partner with smaller venues and cultivate new talent to help create more work for the Black demographic and put more money into the community.

To learn more about the Black Promoters Collective, click here.

Editorial note: Portions of this interview have been edited for clarity.

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