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Lisa Leslie
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Upon retiring, Lisa Leslie sought new ways to move the needle in women’s basketball. The WNBA superstar and hall of famer said goodbye to the game after her 2009 season, as reported by ESPN. Recently, Leslie discussed her involvement in another industry since the big decision. During the South by Southwest (SXSW) 2024 Conference, Leslie stated that she started developing an interest in the digital space shortly after her retirement. This new passion prompted her to become an investor in LootMogul, a company enhancing relationships among fans, athletes, teams, and brands through the sports metaverse, its LinkedIn page mentions. “Once I retired, you saw where everything just started to shift, whether it was the NFTs or just different ways to engage,” Leslie said during SXSW 2024. “So, I became an investor in LootMogul, which is one of the digital platforms that also can help with fan engagement and how they see it and giving fans the in-arena opportunity in a stadium or if they’re at...
Real estate agency Aston Rose is an example of what it looks like when athletes tap into the industry. Co-founded by WNBA legend and real estate agent Lisa Leslie, the real estate firm aims to help advance figures in the worlds of sports and entertainment, Wall Street Journal reports. Alongside Leslie are fellow former sports professionals Rod Watson, Rob Hite, and Tomi Rose. The four co-founders joined together in order to be a source of guidance for the industry they initially came from by “connecting the dots for these athletes and entertainers, helping them understand what are some good investments and what are not, some pitfalls on things they should avoid, and figuring out how we can create general wealth.” “I’ve gone through it,” Leslie told the outlet. “I am a pro athlete who experienced making money, and sometimes, especially in the African American community, we [athletes] are the first earners of millions of dollars in the family.”