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Music can create an out-of-world experience transforming the landscape for video gamers. Tech startup AudioMob was created on this principle and allows advertisers to monetize their content through audio ads so gamers can play freely without interruptions. “For the past two years, we have been focused on listening to our clients, gathering feedback, and improving our audio technology and products. We understand that consumers don’t want to be interrupted, advertisers want their ads to be heard and game developers want to ensure monetization does not affect retention. And now we have built products which meet all three needs,” Founder Wilfrid Obeng said, according to EU-Startups.com. AudioMob — founded by Obeng and Christian Facey — has now raised $14 million in a Series A funding round, TechCrunch reports. The round was led by global venture capital firm Makers Fund and multi-stage capital firm Lightspeed Venture Partners. Sequoia Scout Program, Google and more also participated in...
As a Partner at Lightspeed Venture Partners — a multi-stage venture firm with offices around the world including places like Southeast Asia and right in Silicon Valley — Mercedes Bent understands the values that she brings to the tables of the founders she works with. During her chat with Black Tech Green Money’s Will Lucas, Bent speaks about engagement between VCs and startup operations, her approach beyond just focusing on bottom-line returns when it comes to her investments, and recommendations for how founders should select their potential investors. Bent is extremely passionate about the Fintech, Edtech, and Consumer spaces within the industry and notes that “if we want to see equality and economic prosperity, a lot of that has to come from financial inclusion.” As a past operator, Bent understands the empathy needed to connect with a founder on a proper level and the mindset that they have when working tirelessly to keep things afloat. “I always ask my founders what their...