Say what you want about Bow Wow, but let the record show that he’s been securing the bag since he was Mr. 106 & Park.

Recently, social media started a debate that on one end was dismissive of the rapper’s music career. Despite the naysayers throughout his two-decade run in the industry, Bow Wow has always run things as a businessman.

You may have seen him at your local beauty store over the years after he started his own durag line, Power Wave, with RED by KISS — a hair care company. And it’s now been announced that the collaboration is being taken to a higher level for the former child star.

Bow Wow has partnered with KISS Colors & Care as its celebrity ambassador, according to a press release.

“From the jump, I’ve been a fan of the KISS brand and everything they do to help us push the culture through hair. I knew from day one, our collaboration would be the perfect fit because I know they care about their customers and giving them the best, top-of-the-line, products,” he shared in a statement.

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