Say what you want about Bow Wow, but let the record show that he’s been securing the bag since he was Mr. 106 & Park.

Recently, social media started a debate that on one end was dismissive of the rapper’s music career. Despite the naysayers throughout his two-decade run in the industry, Bow Wow has always run things as a businessman.

You may have seen him at your local beauty store over the years after he started his own durag line, Power Wave, with RED by KISS — a hair care company. And it’s now been announced that the collaboration is being taken to a higher level for the former child star.

Bow Wow has partnered with KISS Colors & Care as its celebrity ambassador, according to a press release.

“From the jump, I’ve been a fan of the KISS brand and everything they do to help us push the culture through hair. I knew from day one, our collaboration would be the perfect fit because I know they care about their customers and giving them the best, top-of-the-line, products,” he shared in a statement.


Celebrity Ambassadorship

Along with being KISS Colors & Care brand ambassador, Bow Wow  will also hold the title of content creator through editorial, press, and store events throughout the year, the press release shares.

The partnership is for the hair care brand’s men’s collection for 2022, which will include five products.

“Here at KISS, we have been long-time fans of Bow Wow, inspired by his creativity and personal style. He is an iconic figure who has influenced generations of consumers through his music and films. He is the ideal partner for the brand’s new men’s collection.  Bow Wow embraces the power of self-expression through not only his work but his style, particularly his ever-evolving hairstyles. This spirit is the heart of our KISS Color & Care brand,” said SVP of Marketing Annette DeVita-Goldstein.

The Men's Collection

Bow Wow’s collection includes Power Wave Crushed velvet durags (burgundy and black), a Twist King styling tool, and Power Wave boar brushes in palm-sized and with a handle, which will release in the spring.

The products are available for purchase online on both KISS Color and Walmart’s websites, as well as select Walmart and Kroger stores.