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Ludacris is Ready for His Next Battle: A Fun, Educational, Platform for Kids

This past Saturday (May 16), platinum-selling rapper Ludacris queued up Instagram Live for Verzuz , a digital celebration of Black music and artists commissioned by producers Swizz Beatz and Timbaland. While he “battled” St. Louis’ own Nelly, the Atlanta star highlighted his latest business venture, KidNation . The kid-centric “fun, safe, and educational media platform” aims to ensure the safety of children when schools reopen by encouraging hygiene. View this post on Instagram A post shared by Ludacris (@ludacris) Through five simple steps—wet, lather, scrub, rinse, and dry—and “Stay Clean,” a kid-friendly campaign, Luda and KidNation encourage handwashing as a primary defense against COVID-19. “Make sure you wash your hands, it’s the best way to avoid getting sick,” the visual PSA starts. The three-minute music video is complete with animations, a hip hop beat, and energetic, young rappers and dancers. Most adorably, the lyrics double as tips not only for handwashing but also for...

Niki McGloster

May 18, 2020