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Jalen Hurts To Gain Equity Stake In Multi-Year Deal With A Shoc Performance Energy Drink Company

An energy drink brand has brought on board one of today’s biggest professional athletes. Bloomberg reports that Jalen Hurts has inked a multi-year deal with A Shoc, a company founded in 2019 and backed by Keurig Dr Pepper Inc. While the financial details weren’t disclosed, it was shared that the Philadelphia Eagles star is set to secure an equity stake in the California-based beverage company as he will promote its Accelerator brand.

Ngozi Nwanji

Jul 3, 2023