An energy drink brand has brought on board one of today’s biggest professional athletes.

Bloomberg reports that Jalen Hurts has inked a multi-year deal with A Shoc, a company founded in 2019 and backed by Keurig Dr Pepper Inc. While the financial details weren’t disclosed, it was shared that the Philadelphia Eagles star is set to secure an equity stake in the California-based beverage company as he will promote its Accelerator brand.

“I’ve been fortunate enough to have equity in a few places, to be part of the brand,” Hurts told the outlet. “Prioritizing the health of athletes and consumers, that’s really important to me.”

The Accelerator formula aims to “enable peak performance for the modern athlete.”  

“ACCELERATOR’s proprietary blend of natural caffeine, plant-based thermogenics, antioxidants, and proprietary ingredients provide sustained energy, accelerate your metabolism, [and] enhance your focus with zero sugar and great flavors so you can take on the day,” A Shoc’s website described.

The outlet notes that in 2022, A Shoc raised $29 million in a funding round. What’s more, its investors include the likes of New York Yankees’ Aaron Judge, Nascar’s Chase Elliott, and LIV Golf League’s Bryson DeChambeau.

It comes as no surprise that companies are looking to join forces with Hurts.

As previously reported by AfroTech, the 24-year-old football star sealed a historic deal after a remarkable season of helping take his team to Super Bowl LVII. With the help of his agent, Nicole Lynn, he inked a five-year, $255 million extension including nearly $180 million guaranteed — locking him in with the Eagles for the next six seasons. What’s more, he will receive another $126.5 million by March 2024. 

As AfroTech previously explained, the NFL detailed that “Hurts can also earn $15 million in incentives that would bring his potential earning amount to $274.3 million by 2028,” and he will “receive a raise this year, including a $23.29 million signing bonus, making $64 million through the top of 2024.”