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Gabrielle Union & Dwyane Wade Announce First-Of-Its-Kind Skincare Line For Melanin-Rich Babies

The Wades are getting to the bag! In their latest business venture, Gabrielle Union and Dwyane Wade have announced the launch of their children’s skincare brand, Proudly. According to ESSENCE, the brand is a first-of-its-kind sustainable baby care brand created with melanin babies in mind! “We’re so excited to officially announce our new baby company, Proudly. As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity, and inclusion,” said the couple in a joint statement. “With Proudly, we’re proud to have a range of products that caters to the unique skincare needs of children of color that are so often overlooked in the mass market.” Proudly comes on the heels of the children’s book, “Shady Baby” which was inspired by their daughter Kaavia. Keeping the babies in mind Proudly is on a mission to cater to the needs of children with rich skin tones rather than the one-size-fits-all...

Jun 24, 2021