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Wingstop is making headlines, but this time it isn’t because of rapper and Wingstop franchise owner Rick Ross. Business Insider reports Wingstop filed a multi-class trademark to the US Patent and Trademark Office on Feb. 25 as it seems to be looking to secure a spot in the metaverse. The application reportedly includes “downloadable virtual goods” such as non-fungible tokens (NFTs), virtual food, and virtual drink. Wingstop may be planning for users to trade NFTs, digital assets, and artwork through an online marketplace. In addition, the trademark extends to downloadable software for trading cryptocurrency, NFTs, digital tokens, downloadable loyalty, and reward cards. Wingstop states users will benefit from loyalty and reward cards not only in the virtual world but in real life, too. A Wingstop spokesperson could not disclose further details about Wingstop’s plans in the metaverse but they were able to reveal, “the filing signifies an exciting public step to serve the world flavor...
It’s official — Megan Thee Stallion now runs the summer as she’s secured ownership of the “Hot Girl Summer” trademark. The smash-hit was a cultural reset launching various marketing campaigns nationwide. So, it comes as no surprise that Megan Thee Stallion wanted to secure ownership. In a 2019 interview with Allure, the rapper said after seeing traction in places including Forever 21, she knew it was time to trademark her coined phrase. “I really didn’t even know that it was gonna catch on how it did… When I saw Wendy’s and Forever 21 saying, ‘Hey, are you having a Hot Girl Summer?’ I was like, ‘Hell no, Forever 21, you’re going to have to pay me.'” But I just wanted to get it trademarked because it’s me. It’s my thing,” Megan Thee Stallion said, according to Allure.