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Be Rooted Becomes the First Black-Owned Stationery Brand to Hit Target Shelves

This Black-owned stationary brand has just sown its seeds at Target! According to Black Business, Be Rooted is now the first Black-owned stationery brand to hit the major retailer’s shelves. Now, its founder, Jasmin Foster, is on a mission to diversify the stationary market. “Knowing from personal experience the feelings of inclusion are deeply intertwined with personal wellbeing,” said the brand in a statement. “Jasmin is making sure that journaling is an accessible form of self-care.” “Knowing from personal experience that feeling of inclusion are deeply intertwined with personal wellbeing, Jasmin is making sure that journaling is an accessible form of self-care,” the brand said according to In Along with an array of journals like its slim travel and spiral journals, Be Rooted offers stationery items such as sticker sets with bold branding that encourages self-care in a way that is relatable to us!   View this post on Instagram   A post shared by Inclusive Stationery And Gifts...

Mar 30, 2021