An energy drink brand has brought on board one of today’s biggest professional athletes. Bloomberg reports that Jalen Hurts has inked a multi-year deal with A Shoc, a company founded in 2019 and backed by Keurig Dr Pepper Inc. While the financial details weren’t disclosed, it was shared that the Philadelphia Eagles star is set to secure an equity stake in the California-based beverage company as he will promote its Accelerator brand.

Getting to the bag and establishing a long-term relationship are two terms people typically don’t see in the same sentence. However, a glaring exception comes regarding Jalen Hurts and his status with the Philadelphia Eagles. According to the NFL, Hurts and the Eagles have agreed to make him the highest-paid NFL player in the league’s history, with a contract that includes nearly $180 million guaranteed. While this accomplishment is no small feat, it was made possible by the skill and savviness of his agent Nicole Lynn.

With the Philadelphia Eagles’ stellar season, more eyes have been on Jalen Hurts.