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Jaden Rashada
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The day of college athletes being exploited for their likeness is a thing of the past. With current NCAA rules and regulations and the prominence of name, image, and likeness (NIL) deals, collegiate superstars can finally get paid for their work on the field, court, and more. A recent University of Miami recruit, Jaden Rashada, is believed to have received the highest-known NIL deal for a high school recruit to date – according to On3NIL. At $9.5 million, the deal is set to possibly break records, but it did not come without its share of controversy.
It’s been an eventful year of high school athletes securing endorsement deals, and Jaden Rashada has now joined the roster. ESPN reports that the four-star quarterback prospect has signed a four-figure name, image, and likeness (NIL) deal with Athletes in Recruitment (AIR), a recruiting app. According to the outlet, the Pittsburg High School player is “believed to be the first high school football player to profit from endorsements,” following the recent updates to the National Collegiate Athletic Association (NCAA) rules.