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The Black TikTok Strike Isn't About Crediting Viral Dances, It's About Protecting Black Creativity In Digital Spaces

The Black TikTok strike made headlines last month after Black creators seemingly refused to create choreography to Megan Thee Stallion’s “Thot Sh*t” single for non-Black TikTokers to steal without giving credit. However, that wasn’t the beginning and end of the strike’s mission. In fact, the Black TikTok strike was never solely about Black creators refusing to create dances. The real reason for the strike was fueled by users who were fed up and frustrated with the way Black creativity on apps like TikTok is constantly stolen, replicated and profited off of for the benefit of others. According to TikTok influencer Erick Louis — whose viral video helped spark the beginning of the strike — he originally joined the app back in November because he saw the community being built by Black TikTokers that stirred joy, education and entertainment on the platform. However, it’s been disheartening for him to see the way Black creators are excluded and taken advantage of while TikTok does little...

Njera Perkins

Jul 28, 2021