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Brands Aren't Following Through On Anti-Racism Pledges, And Consumers Are Noticing

Nearly two-thirds of U.S. consumers surveyed in a new report said they feel like brands have done little to nothing to follow through on the anti-racism pledges they made last summer. Big name brands like Snapchat, adidas, Yelp, and PepsiCo made promises to improve their diversity and inclusion efforts following protests due to the murder of George Floyd. A year later and 34 percent of consumers said brands had done little to tackle their internal racial problems, while 27 percent of consumers believe they have done even less than that. “ Black Lives Matter protests in 2020 were, by volume, the largest demonstrations in American history. As a result, they have had a serious lasting effect on both the national conversation around race, as well as the responsibility of businesses to do their part in tackling racism,” GWI Trends Analyst Doug Gorman said in a press release. “Now more than ever, consumers are actually holding brands accountable for their Corporate Social Responsibility...

Michelai Graham

Jul 29, 2021

VC Firm Backstage Capital Releases Five-Year Recap Detailing Its Impact on the VC World and Its Communities

The venture capital world can be quite intimidating for ambitious founders looking for funding, especially those among underrepresented groups that are often left out of those opportunities. Back in 2015, Backstage Capital founder, Arlan Hamilton set out to create a venture capital fund that offered more opportunities for people like her –– Black, people of color, women, LGBTQIA+. In turn, she founded a company that in five short years has invested in over 150 underserved founders. As Backstage Capital celebrates its fifth impactful year in business, the firm has also released a five-year recap report — developed by The Plug and its contributors Sherrell Dorsey, Ashley Black, and Gizelle Clemmons — detailing all the progress it’s made in the venture capital world and its communities. Commissioned by Backstage and prepared by @Sherrell_Dorsey and @tpinsights , our 5 Years of Impact Report is live! It details our impact from 2015-2020 and what’s next for us. Check it out:...

Njera Perkins

Nov 25, 2020