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Hylux's Lamar Letts Becomes One Of The Youngest CEOs To Have His Products Sold On

From a college dorm to the world’s largest retailer, Hylux founder Lamar Letts is making major moves for his brand. Back in 2016, Letts pivoted from participating in sports to pursuing entrepreneurship as a college student who launched his own vitamin-enhanced water brand. After introducing his brand onto Amazon earlier this year, the millennial founder’s products have now made their way onto — making Letts one of the youngest founders to have products sold nationwide via the world’s largest retailer. After his heart injury — known as myocarditis — put an end to his track career, Letts found a way to recover and persevere as a student entrepreneur at Northeastern University. Through Hylux, he was able to fill a void in the food and beverage space for sports drinks and give athletes a drink they can depend on. According to him, growing up with a family with roots in the food industry is what influenced him to want to create something revolutionary at the intersection of...

Jul 22, 2021