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Nia DaCosta's 'Candyman' Surpasses Projection And Makes Box Office History With $22.3M Debut

History was made this past weekend in the box office as Nia DaCosta’s “Candyman” became the first No. 1 film directed by a Black woman. According to IndieWire, the film grossed an estimated $22.3 million in its initial domestic weekend. The film’s earnings surpassed its projection of $15 million. Variety reported that the film’s release was delayed numerous times due to the coronavirus pandemic. While “Candyman” was initially set to hit movie theaters last year, the decision to delay its release ultimately worked in the film’s utmost favor. Both old and new fans filled movie theaters across the nation and brought in a diverse audience. “Universal believed it would attract Black viewers with the pedigree of Get Out and Us , and it did,” reported IndieWire. “However, the appeal was more diverse: Per the studio’s audience survey, 37 percent of the audience was Black, white was 30 percent, Latinos 22 percent, and Asians 5 percent. That spread was key to reaching the higher number.” With...

Aug 30, 2021