Last year, founders Layla Nielsen, Natalie Robinson and Love-leigh Trimiew announced plans to launch HellaBlack, a new e-commerce marketplace for Black retailers and enthusiasts — now the digital shopping platform is officially live. In an op-ed for Blavity, Trimiew previously wrote about how her family’s story and desire to own her historical narrative inspired her to start her own Black-owned business. “In the wake of George Floyd’s murder, there have been many important articles written about the history of Blacks being denied the opportunity to thrive economically — Wilmington, North Carolina, and Tulsa, Oklahoma are often cited,” she wrote. “A lot of Black thought-leaders have written think pieces about the necessity of Black economic empowerment. I am neither a philosopher, historian or expert in African-American studies. I am a Black woman business owner, the descendant of West African slaves and an East African immigrant, looking to my own historical narrative of hope amid...