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Michael Jordan is taking over the Metaverse. In December of 2021, AfroTech reported that the basketball legend and his son Jeffrey Jordan joined forces to launch HEIR Inc., a Solana-based platform that connects fans to some of their favorite athletes. Now, the platform has dropped a debut collection of non-fungible tokens (NFTs) titled “6 Rings” reflecting Michael’s historic career in the NBA with the Chicago Bulls, HYPEBEAST reports. According to the outlet, HEIR planned to sell 10,010 NFTs initially. However, supply was reduced by half due to the trajectory of sales. The NFTs could be purchased for Michael Jordan’s magic number 2.3 SOL ($221), according to the website. For those hoping to secure the NFT, although it is no longer offered directly through HEIR, secondary exchanges are an alternative. Those who tapped into HEIR’s NFT drop obtained the title “founding fans,” unlocking future gems such as exclusive content, merchandise, and limited communities called “Huddles.” “We’ll...
The Jordans are back at it again with another business move! For their next talent, Variety reports that Michael Jordan and his son Jeffrey Jordan are moving with the times as they venture into the digital world through non-fungible tokens (NFTs) and entertainment. Under a new holding company, Heir Inc., the Jordans plan to “build a consumer-facing community platform” that will enable fans to connect with their favorite athletes through a range of ways. This would also include an entertainment studio and consumer products.