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Kimora Lee Simmons Launches Baby Phat Beauty Brand Alongside Daughters

Kimora Lee Simmons has been setting her girls up for success for decades through her lifestyle label, Baby Phat, established in 1999. Her daughters, Ming and Aoki Lee grew up with a behind-the-scenes look often appearing in campaigns for the brand. As young women, they will now join Simmons as the faces and brains of Baby Phat Beauty, a partnership they’ve inked with HatchBeauty Brands, according to Yahoo News. It’s been 20 years since Simmons created Baby Phat and since relaunching the label, she’s collaborated with Forever 21 and Foot Locker. Now setting her sights on beauty, Simmons is no stranger to the category as the owner of Pellequr, a Korean spa located in Beverly Hills, plus her previous beauty releases. Her latest move will now allow her to merge her existing fanbase with a new generation, Generation Z, which her daughters will help to represent. “The girls grew up on the runway,” Kimora said, according to Yahoo News.  “Ming currently attends New York University, while...

Shanique Yates

Sep 1, 2020