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NBA's Chris Paul Joins Digital Media Startup Greenfly As Strategic Investor And Partner

Phoenix Suns star Chris Paul is one of the newest faces to join digital media startup Greenfly’s latest funding round, and the perks come with some new titles. TechCrunch reports that the NBA All-Star’s investment will have him serve as a strategic investor and partner in the company through its $8.4 million strategic growth round. Existing investors in the round include Go4it Capital, Elysian Park Ventures, Alpha Edison and Iconica Partners, as well as others like Verance Capital, Higher Ground Labs, DD Venture Capital, SW19 Ventures, LinkinFirm and Allievo Capital. Greenfly’s new funding round puts the company at over $23 million raised since it was first founded by former Major League Baseball (MLB) All-Star Shawn Green and his cousin Daniel Kirschner — who previously served in senior roles at the U.S. Department of Justice, the Federal Communications Commission and Activision Blizzard. Greenfly is a company that considers itself a “leader in digital media monetization,”...

Njera Perkins

Aug 24, 2021