Live music is an immersive experience that many believe they can only enjoy after trekking to a 20,000-seat arena or flying out to a middle-of-nowhere desert. However, what if you could bring that experience to you? GoghNow is a music app that allows users to book live music performances on-demand, empowering music fans to create smaller, intimate gatherings and control the way they want to hear their favorite musicians. As a result, the platform can connect musicians to folks for dinner parties, birthday soirees, or intimate proposals—you name it. Founders Ajalon Elliott and Chance Smith developed this concept after attending a local performance and witnessing a musician pass the hat. For Smith, the idea of having to leave home to have fun is a fading thrill. Growing up together in Roanoke, Virginia, Elliott and Smith first connected through basketball camps then shared a mutual interest in technology. As Elliott rebuilt computers and produced beats, the two would attempt to get...