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NBA Star Giannis Antetokounmpo Signs With Meta's WhatsApp For Their First-Ever Endorsement Deal

Throughout his basketball career, Giannis Antetokounmpo has made the Nigerian diaspora proud. In a new partnership with WhatsApp, the NBA star is representing his homeland to the fullest. Antetokounmpo has joined forces with the global messaging app as its first-ever global partner, according to Adweek. The first-of-its-kind deal was publicly debuted during the All-Star Weekend when he sported a hoodie designed by Post Imperial — founded by Nigerian-American designer Niyi Okuboyejo — with “+234,” Nigeria’s international calling code. To further bring in the display of his heritage, the back of the hoodie replaced his Greek last name with his Yoruba one, “Adetokunbo.” The story of my +234 @WhatsApp hoodie!! #WhatsAppPartner — Giannis Antetokounmpo (@Giannis_An34) February 21, 2022 “Throughout my life, WhatsApp has kept me connected to my loved ones, my friends, my communities and everyone important to me,” Antetokounmpo said in a statement, according to...

Ngozi Nwanji

Feb 22, 2022

Nas Becomes Co-Owner And Equity Partner Of Premium Nicaraguan Cigar Company Escobar Cigars

When it comes to investments, Nas has always been ahead of the curve — from investing in Bitcoin (before it became a massive trend) to consistently being outspoken about his interest in digital currency . But, what’s next for the self-proclaimed “ Cryptocurrency Scarface?” He’s entering into the business of cigars. According to a press release , Nas is becoming a co-owner and equity partner of Escobar Cigars — a Nicaraguan premium hand-crafted cigar company by Puros Privados, Inc. “When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas in the press release . “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.” According to Fortune, Nas will be...

Ngozi Nwanji

Aug 25, 2021