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Hallmarks Taps Former Cadillac Exec Alexis Kerr to Lead Its Mahogany Brand

Hallmark Cards has hired Alexis Kerr to lead its Mahogany Brand as it sets plans to transform the brand into more than just a card line. According to a press release , Kerr will lead the Hallmark Mahogany Brand as vice president. The 30-year-old brand focuses on creating greeting cards that celebrate Black culture. In her new role, Kerr will be responsible for expanding Hallmark’s Mahogany Brand to drive a new and improved consumer experience. “Alexis is a proven leader in multicultural brand development and we’re thrilled she’s joining us to lead the growth of Mahogany,” Hallmark CMO Lindsey Roy said in a statement. “We see a great deal of potential in the power of this brand as we work to create products and experiences for our diverse customer base.” Prior to joining Hallmark, Kerr worked at Cadillac in various roles for the past five years, most recently serving as the automotive company’s head of multicultural marketing. During her time there, she grew Cadillac’s multicultural...

Michelai Graham

Feb 9, 2021

Two Cousins, One Mission: Use Marketing Expertise to Transform Black Businesses Into Global Brands

Black-owned businesses have had a trying time this year and many are looking to rebuild in the midst of the global pandemic. In an effort to help those who need assistance getting more eyes on their brands, marketing expert Tyshan Edwards — founder and CEO of brand and marketing agency 24Media — has vowed to focus on global expansion for Black businesses. According to Black Business, Edwards — who has 17 years of branding experience — has just relaunched his company as 24 Brandhouse . 24 Brandhouse’s new rebrand comes with a renewed goal to grow its client portfolio into a global marketplace and focus on helping Black entrepreneurs elevate their businesses into worldwide brands over the next three years. 24Media — originally founded in 2006 by Edwards and his cousin Jermol Edwards — saw a major lack of brand identity and digital savviness for local businesses in their community. They then set out to help these struggling businesses thrive. “24 Brandhouse was launched to help brands,...

Njera Perkins

Nov 19, 2020