Blossoming from the heart of Houston, another Black-owned vodka company has hit the market. Houston Chronicle reports 10 Black entrepreneurs and peers from Texas Southern University, Prairie View A&M University, The University of Texas at Austin, Wiley College, University of Houston, and Cornell University have joined forces to launch General Orders No. 3. (GO3) — named after the order which freed enslaved people on on June 19, 1865 in Galveston, Texas. The group wanted to launch a Houston-made vodka encapsulating the spirit of Texas’ heritage and culture.