Black-Owned Houston Vodka Company To Launch On Juneteenth Weekend, Proceeds Will Benefit HBCUs Including Texas Southern University
Photo Credit: Klaus Vedfelt

Black-Owned Houston Vodka Company To Launch On Juneteenth Weekend, Proceeds Will Benefit HBCUs Including Texas Southern University

Blossoming from the heart of Houston, another Black-owned vodka company has hit the market.

Houston Chronicle reports 10 Black entrepreneurs and peers from Texas Southern University, Prairie View A&M University, The University of Texas at Austin, Wiley College, University of Houston, and Cornell University have joined forces to launch General Orders No. 3. (GO3) — named after the order which freed enslaved people on on June 19, 1865 in Galveston, Texas. The group wanted to launch a Houston-made vodka encapsulating the spirit of Texas’ heritage and culture.

Proceeds From Concert To Benefit HBCUs

Consumers can snag a bottle at the Juneteenth HBCU Alliance Music Fest. The concert is projected to have between 20,000 to 30,000 professionals, academics, and high school and college students from across southern states. The concert will be hosted at 713 Music Hall on June 18, 2022, at 8:00 pm.

In addition, Marcus D. Wiley — TSU alumni and co-host of the “Yolanda Adams Morning Show” — will host the event with special performances from Wale, Lucky Daye, Chrisette Michele, Aiyana-Lee, RC & The Gritz, Shaun Martin, and comedian Lil Darrell.

The event will provide an opportunity for the founders to give back to Historically Black Colleges and Universities (HBCUs) which support shared principles such as education, financial empowerment, and equality. Texas Southern University and the Prairie View A&M University National Alumni Association Scholarship Fund will receive proceeds from the benefit event and concert. What’s more, 8.65 percent of all GO3 Vodka net proceeds will go toward HBCUs, Style Magazine reports.

Local Product Distilled From Sweet Potatoes & More Priced at $28

GO3 is distilled from sweet potatoes, russet potatoes, and corn and is made in Houston’s very own Fifth Ward. The product can be found for $28 locally at OST Liquor Store, 3928 Old Spanish Trail; Andrew Liquor, 11322 Bellaire; Fiesta Beverage Mart; and Ralston Discount Liquor.