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Instagram Launches Subscription Program For Creators To Get To The Bag This Year

Instagram is creating more ways for creatives to get to the bag! The social media network has announced that it will kick off a test of subscriptions for its U.S. users, per reports from Variety. “This will help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories,” said Mark Zuckerberg, co-founder of Facebook and chairman/CEO of its parent company Meta in an official post sharing the news. “I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.” Only a small portion of those U.S. -based creatives will be able to set a monthly price (at their discretion) and unlock a “subscribe” button via their profile. Creators will have eight different price points to choose from, which range from 99 cents to $99.99 per month. Courtesy of Instagram The new feature, titled Instagram Subscriptions, will also allow creators to manage what content will be...

Shanique Yates

Jan 19, 2022