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elevator pitch

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How To Sell Yourself With An Elevator Pitch

Even if you’re not a salesperson, the day may come when you need to convince someone — anyone — that they should take a chance on you. This could be a job interview , when you’re jockeying for a promotion, decide to start your own business and are trying to make sales or secure clients, or if you need to lobby for funding . Whatever the goal, you need to give your target audience a persuasive reason why they should give you the job or promotion, shop with you over a competitor, or fund your business instead of another startup. To do this, you need to sell yourself. This can include creating a thorough presentation that outlines the benefits of someone aligning themselves with you. But you need a good elevator pitch to draw them in before you get to that step. What Is An Elevator Pitch? Once upon a time, people literally did chase after executives, corner them in an elevator, and essentially pitch themselves as a viable option. Whether this was to get a job or secure a business deal,...

What's a Pitch Deck and Why Do You Need One?

Are you chasing venture capital funding? Then you’ve probably heard the term “pitch deck” a lot, and you’ve probably wondered what they are and how to make one. Pitch decks give potential investors all the information they need so they can decide if they want to invest in your company. A good pitch deck will be critical to helping you secure venture capital funding. According to Improve Presentation , a pitch deck is a “brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.” What Should Be in Your Pitch A pitch deck should embody several qualities. It should be clear, compelling, and present an action plan. Luckily for you, the pitch deck format has been standardized over the years, so you should be able to follow along with another startup’s pitch deck...

Colleen Williams

Jan 17, 2020