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Elaine Welteroth

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Elaine Welteroth Joins Forces With Public To Help Black Women Get Into The Game Of Investing

Elaine Welteroth is more than a triple threat. She has stacked up an impressive work portfolio, which includes becoming a New York Times best-selling author,  serving as a judge on Bravo’s hit show “Project Runway” and also as the former editor-in-chief of Teen Vogue. On top of her impressive arsenal of business ventures, Welteroth is intentional about using her platform to help others. During her time at Teen Vogue, diversity and social justice were pushed to the forefront of the outlet’s coverage, and she also created the 15 Percent Pledge encouraging major retailers to commit 15 percent of their buying power to funding Black-owned businesses. Now, Elaine Welteroth is continuing her commitment to help the BIPOC community in a new arena by partnering with investment platform Public , which AfroTech previously told you has an online community bolstering one million users with a demographic of 40 percent women and 45 percent BIPOC. The partnership will lead the future generation...

Samantha Dorisca

Nov 10, 2021

American Express, Elaine Welteroth Partner to Highlight Black Business Owners’ Who Are ‘Built To Last’

Best-selling author and journalist Elaine Welteroth is partnering with American Express to highlights small business owners , reports Forbes. In a newly launched video series podcast titled “Built To Last,” Welteroth is sharing the stories of Black business owners to discuss their personal journeys and the significance of minority-owned entrepreneurs. “I was really grateful to have the opportunity to partner with American Express on a project with purpose. Our missions were aligned in wanting to build a platform that educates and inspires the next generation of Black entrepreneurs while also encouraging continued patronage of the many Black businesses that need our support, now more than ever Built to Last dives into the stories, history and continued legacy of Black-owned small businesses that have shaped American culture,” said Welteroth. Thus far, the podcast has featured Pinky Cole, the founder of Slutty Vegan, CEOs Issa Rae and Hannah Diop of Sienna Naturals, Melissa Butler of...

Niki McGloster

Dec 22, 2020