Pharrell Williams’ winning streak continues. This time the legendary producer has been tapped to lead as the chief brand officer of the Doodles NFT project. The news comes on the heels of a successful second installment of his Something in the Water festival during the Juneteenth holiday weekend. It was also just a week after he was inducted into the Songwriters Hall of Fame alongside his partner of The Neptunes, Chad Hugo. Now, Decrypt reports that the “Happy” singer will help to build the larger Doodles team “from the core community outward.” Pharrell shared a video statement in which he expressed that he is a “big fan” of Doodles and is happy to also join the company’s board along with his new role.