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Jordan Brand Announces 20-Year Partnership With Howard University

Black futures will be emboldened through an ambitious 20-year commitment between Howard University and Jordan Brand. “HBCU‘s have been impacting culture since the beginning. Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. I’m excited to see our university partner with a partner like Jordan Brand that already means so much to the Black Community. Together, we have the power to make a difference and inspire the next generation of students to do the same,” said Jordyn Allen, Howard University Student Association President, in a statement.

Samantha Dorisca

Aug 11, 2022

High School Football Player Earl Little Jr. Signs With Jay-Z's Roc Nation Sports To Score NIL Deals

It is a good day for Earl Little Jr. The incoming University of Alabama football defensive back has signed with Jay-Z’s Roc Nation Sports. The division will represent Earl Little Jr. in the hunt for name, image, and likeness deals (NIL). In a recent Instagram post, Earl Little Jr. received a warm welcome. “Officially part of the #RocFam. Welcome, @earllittlejr,” the post read. View this post on Instagram A post shared by Roc Nation Sports (@rocnationsports) Roc Nation Sports’ has an impressive array of athletes including LaMelo Ball , Robinson Cano, Skylar Diggins-Smith, Kevin De Bruyne, Romelu Lukaku, Saquon Barkley, Dez Bryant, and more. Therefore, Earl Little Jr. will be in good company. “Roc Nation represents some of the biggest names in sports and entertainment,” an industry source said, according to On3. “Being linked with a group like this will help Earl Little strengthen his ability to obtain NIL deals. It also further strengthens the value of potential deals. Having a group...

Samantha Dorisca

Mar 31, 2022

Shaq's Son Shareef O'Neal Joins Fellow College Athletes Named To Linktree's Inaugural NIL Class

Shareef O’Neal is doing right by his family name. In a recent report released by Boardroom, the oldest of Shaq’s biological children has been named to Linktree’s inaugural class of collegiate athlete partners. Shareef O’Neal, who plays the forward position for Louisiana State University’s basketball team, joins four other star athletes such as Alana Walker, a volleyball player at the University of Virginia; Margzetta Frazier, a gymnast at UCLA and World Cup series silver medalist; Masai Russell, a track and field athlete, and Second Team All-American; and Grant Horvat, a Palm Beach Atlantic golfer and All-American scholar. The partnership includes sports offerings and resources to aid college athletes in fully utilizing their name, image, and likeness (NIL) rights. “We are so proud to have Margzetta, Grant, Shareef, Masai, and Alana join #teamlinktree,” said Anthony Zaccaria, Linktree co-founder, and Chief Commercial Officer, in an official statement to the outlet . “All five...