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WNBA Superstar Chiney Ogwumike, DoorDash Create Digital Platform to Champion Women-Owned Businesses

DoorDash just created a platform to champion women-owned businesses. According to a press release, Made By Woman is an in-app and digital platform with a mission to not only champion women business owners but to uplift women’s voices too. The platform has also inked a first-of-its-kind partnership with two-time WNBA All-Star and forward for the Los Angeles Sparks, Chiney Ogwumike. To commemorate International Women’s Day, the multi-platform partnership with Chiney Ogwumike launched yesterday (March 8) and features a new national ad campaign titled, “In The Zone,” that spans digital, social media, and TV.   View this post on Instagram   A post shared by Chiney (@chiney) In a :30 spot, the campaign simultaneously links DoorDash and basketball through spoken-word narration by a rising voice in the world of sports while celebrating women making history. “I’m thrilled to partner with DoorDash to celebrate and empower women everywhere. As a woman trying to balance it all, it is critical...

Shanique Yates

Mar 9, 2021