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Ahead of March Madness, three athletes have secured their own name, image, and likeness deals (NIL). On3 reports audio equipment company Bose has signed three college basketball athletes — University of South Carolina forward Aliyah Boston, Duke University forward Wendell Moore, and Gonzaga center Chet Holmgren. View this post on Instagram A post shared by Aliyah A. Boston (@aliyah.boston) To level up their training and help them stay in the zone, the chosen athletes will receive its QuietComfort 45 noise-canceling headphones. Bose’s recent commitment to athletes is an extension of NIL deals launched in December of 2021 pinpointing football college talent including Oregon quarterback Anthony Brown, Ohio State Buckeyes C.J. Stroud, and Alabama wide receiver Jameson Williams, Boardroom reports. “As March Madness kicks off later this week, Bose announced today three new exciting NCAA NIL athlete partners. South Carolina Gamecock power forward Aliyah Boston, Gonzaga Bulldog center Chet...
With name, image, and likeness (NIL) deals knocking on the doors of various student-athletes across the nation, many are securing new business ventures. And, next up is Duke University forward Paolo Banchero. The college athlete has scored a NIL deal with Troika Media Inc. and Yahoo Sports. According to a press release, the collaboration was initiated to advance their Tourney Pick’em bracket game. Joining Banchero is a freshman by the name of Chet Holmgren from Gonzaga University, and both athletes will become co-ambassadors. In addition, Banchero and Holmgren will be featured throughout social and digital content campaigns across their personal social media channels. “Yahoo Sports is one of our most longstanding and important clients,” said Aaron Sapiro, Troika’s Senior Account Director for Sports, according to a press release. “From our first project together nearly five years ago, they’ve consistently tasked our collective team to challenge the status quo and push evolution. We...