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Two Black Entrepreneurs Created GoghNow, the New Music App That Helps You Book Your Fav Artist

Live music is an immersive experience that many believe they can only enjoy after trekking to a 20,000-seat arena or flying out to a middle-of-nowhere desert. However, what if you could bring that experience to you? GoghNow is a music app that allows users to book live music performances on-demand, empowering music fans to create smaller, intimate gatherings and control the way they want to hear their favorite musicians. As a result, the platform can connect musicians to folks for dinner parties, birthday soirees, or intimate proposals—you name it. Founders Ajalon Elliott and Chance Smith developed this concept after attending a local performance and witnessing a musician pass the hat. For Smith, the idea of having to leave home to have fun is a fading thrill. Growing up together in Roanoke, Virginia, Elliott and Smith first connected through basketball camps then shared a mutual interest in technology. As Elliott rebuilt computers and produced beats, the two would attempt to get...

Dec 4, 2020