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Jay-Z Launches His Own Cannabis Brand Monogram

Legendary rapper Jay-Z just leveled up to the cannabis club! The 22-time Grammy award-winning rapper — whose full name is Shawn Carter — announced the launch of Monogram, a cannabis brand made in partnership with the California brand Caliva. According to Forbes , Jay-Z has served as Caliva’s Chief Brand Strategist since July 2019, and Monogram now marks the rapper’s inaugural step into the cannabis marketplace with his own brand. With innovation at the forefront, Caliva will have its own e-commerce platform exclusively dedicated to its singular product line. Monogram will initially be available in California. Then, it will be distributed through Caliva’s channels as well as their very own e-commerce platform. Caliva currently has three dispensary storefronts in California; Deli by Caliva in Bellflower, Los Angeles, Caliva in San Jose, and Deli by Caliva — which is also in San Jose. There’s no word yet on if the brand will extend beyond the California marketplace as well as the exact...

Shanique Yates

Oct 23, 2020