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LeBron James Places His Bets On Canyon's Mission To Build 'The World’s Most Inspiring And Innovative Bike Company'

LeBron James is betting on the biking industry. According to a press release provided to AfroTech, SC Holdings, and James’ LRMR Ventures, founded alongside Maverick Carter, have become new investors in Canyon Bicycles. “As an avid cyclist and storyteller, I’m excited about partnering with Canyon,” said Carter in a statement. “The quality of the products, the power of the Canyon brand, and the unique distribution model create a lot of compelling opportunities we want to be a part of.”

Jul 29, 2022