According to a report , Black business ownership rates declined by about 40 percent between February and April 2020, which was the sharpest decline of any racial group. In response, Meta — formerly Facebook — has big plans this holiday season that involve amplifying small Black-owned businesses. To kick it off, during the inaugural Forbes Next 1000 Summit, the company announced a partnership with Grammy award-winning artist Ciara, as they plan “to redistribute the energy of the biggest physical retail day” to spotlight Black-owned businesses impacted by COVID-19. “In the US, Black-owned businesses have been among the hardest hit by the pandemic, and this holiday season will be ‘make or break’ for many,” said Chief Operating Officer Sheryl Sandberg. “One way we can all make a difference is through conscious shopping, which is why I’m thrilled to partner with Ciara to support #BuyBlack and do what we can to help Black-owned small businesses.” Under the partnership, starting Nov. 22,...

If you search “#BuyBlack” or “#SupportBlackBusinesses” on any social media outlet, you’ll see tons of love, unity, and support for startups and small businesses. You’ll also find several complaints about Black businesses from Black customers that almost always start like this: “I would love to support Black businesses, but…” Yes, there may be a hater in the bunch, but are these complaints issues that need to be addressed? Here are seven common complaints Black customers have about Black businesses, and how to make sure your business avoids them. “It’s been three weeks, and no one has responded to my email.” Many customers complain about the lack of communication from Black-owned businesses. Customers don’t like to be ignored, especially when money is involved. One way to ensure that your company’s customer service etiquette is on point is to delegate tasks and have a team that is as passionate about the vision of your company as you are. Most times emails go unanswered simply...